Digital campaigning in Karnataka

Playful Campaigning

Paul Tennent School of Computing Science University of Nottingham Jubilee Campus, Wollaton Road Nottingham, NG8 1BB UK [email protected] Nadia Pantidi School of Applied Psychology University College Cork North Mall Campus, College Road Cork, T12 YN60 Ireland [email protected] Steve Benford School of Computing Science University of Nottingham Jubilee Campus, Wollaton Road Not...

The Complexity of Campaigning

In “The Logic of Campaigning”, Dean and Parikh consider a candidate making campaign statements to appeal to the voters. They model these statements as Boolean formulas over variables that represent stances on the issues, and study optimal candidate strategies under three proposed models of voter preferences based on the assignments that satisfy these formulas. We prove that voter utility evalua...

Multistage Campaigning in Social Networks

We consider the problem of how to optimize multi-stage campaigning over social networks. The dynamic programming framework is employed to balance the high present reward and large penalty on low future outcome in the presence of extensive uncertainties. In particular, we establish theoretical foundations of optimal campaigning over social networks where the user activities are modeled as a mult...

Of Iron Laws and Digital Networks: A Look at Digital Campaigning in the 2010 UK General Election

The Logic of Campaigning

We consider the issue of the sort of statements which a candidate running for office might make during the course of the campaign. We assume that there are various issues on which different groups of voters have preferences and that the candidate is aware of these different groups and their preferences. Her problem is to choose statements which will have the net effect of improving her percepti...